Skip to main content
Eben Freeman head shot - Epicurious

Eben Freeman

Cocktails Consultant

Native New Yorker Eben Freeman has worked in the city’s food and beverage industry for more than two decades. Beginning as a stock boy at Crossroads Wine & Spirits while attending New York University, Freeman bartended in the West Village, on the Lower East Side, in Midtown at Palladin (when Wyle Dufresne was in the kitchen), in Brooklyn, and at the fast-paced Spring Lounge in Soho. His performance at Spring Lounge so impressed the proprietors, that they asked him to become a partner in their new venture in Hell’s Kitchen, The Collins Bar. There, Freeman developed his first cocktail program and spirit selection. He joined the team at wd~50 when it opened in 2004.

Possessing a thorough understanding of wine, spirits, and classic cocktails, Freeman’s innovative, cutting-edge drinks employ the latest scientific methods with a focus on fresh ingredients, underutilized spirits, and a playful, culinary character. He met Pastry Chef Sam Mason while managing the bar at wd~50, and together they opened Tailor, which was known as much for its food as for its imaginative cocktails.

In 2009, while managing the bar at Tailor, Freeman recorded a series of videos for Epicurious onHome Bar EssentialsandMixing Classic Cocktails. In them, you'll see that Freeman has a theatrical air, effortless ad-libs, and a great sense of timing—all while delivering the essential information you need to make perfect cocktails at home. In 2010, Freeman signed on as director of bar operations and innovation at Altamarea Group, where he joined forces with Michael White to open The Butterfly, a bar that featured all of Freeman’s greatest cocktail hits.

Freeman left his position with Altamarea in 2014, and moved into the position of beverage director at the chic design and concept firm, AvroKo, which he left in 2017. Today, Freeman works as a bar and restaurant consultant.

Aviation

This recipe is from Eben Freeman, bartender of Tailor Restaurant in New York City. For this classic cocktail, essentially a gin sour with a cherry garnish, Freeman believes that the quality of the ingredients is paramount. He prefers Maraska maraschino liqueur, which has a cleaner and less funky flavor than other brands, and he replaces the traditional, artificially flavored maraschino cherry with a homemade version. For instructions on making homemade maraschino cherries, see the bartender's note, below, or simply substitute a pitted fresh cherry.

Michelada

This adaptation of a classic Mexican beer-based cocktail was created by Eben Freeman, bartender of Tailor Restaurant in New York City. For authenticity, Freeman suggests using Pico Piquin pepper sauce, Valentina salsa picante, and Modelo Especial lager. However, he notes that each region in Mexico employs different products, so other brands can be substituted.

Bazooka Bubblegum Cocktail

埃本·弗里曼,裁缝餐厅的酒保w York City, developed this bubblegum-infused vodka cocktail. The drink gets its name from Bazooka bubblegum, but Freeman prefers to use Double Bubble because it gives the vodka better color and flavor. This recipe makes enough bubblegum-infused vodka for eight cocktails. If stored in an airtight container, the leftover vodka will last indefinitely. At Tailor, Freeman makes this cocktail with a house-made sour mix, but for the home kitchen, he recommends this combination of lemon and lime juices, simple syrup, and egg white. The egg white adds a nice frothy head to the cocktail, but is optional. If salmonella is a problem in your area, omit the egg white or use pasteurized liquid egg whites.

Kumquat Caipirinha

埃本·弗里曼,裁缝餐厅的酒保w York City, developed this version of a classic Brazilian cocktail made with cachaca (sugarcane rum). Freeman's adaptations include substituting kumquats for the usual limes and sweetening the drink with turbinado sugar, whose rough crystals help break up the kumquats. He also adds a soy-caramel sauce—which gives the drink a salty-sweet depth—but it can be omitted. If you do opt to make the sauce, note that you'll end up with more than you need for the drink, but it keeps in the refrigerator for up to a month.

Reposado Margarita

埃本·弗里曼,裁缝餐厅的酒保w York City, developed this adaptation of a classic cocktail. Reposado tequila, aged in oak for at least two months but less than a year, gives the drink a smooth smokiness. If you prefer a more vegetal flavor, you could substitute blanco (unaged) tequila; it's probably best to steer clear of añejo (aged in oak for at least a year but less than three years), which could darken the hue and add unwanted oak, vanilla, or caramel flavors. To sweeten his Margarita, Freeman trades the traditional sugar syrup for superfine sugar, which gives the drink a slightly grainy texture. Freeman's final signature touch: Only half the glass gets a salted rim.

Daiquiri

埃本·弗里曼,裁缝餐厅的酒保w York City, developed this adaptation of the classic rum-lime-sugar cocktail.